Building your advocate marketing program
We’re a technology vendor, but we don’t just sell software: our purpose is to get you the outcomes you need. Signing a new customer isn’t the end for us – it’s the beginning. Our goal is to help you succeed, and make sure there’s a positive story to tell about what you’ve achieved. We practice what we preach – because we know that advocacy drives growth. So we’ll support your advocate marketing program with a range of hands-on consulting services – helping you at each step in the journey.
We don’t just want you to be a customer – we want you to be an advocate for CustomerAdvocacy.com. And we know that’s only going to happen when you get a great customer experience. Launching and managing successful advocate marketing program can be tough, so we’re with you all the way to provide the help, support and advice you need to get you there.
We guide our customers through a proven process that starts with the question “Why?”. We’ll help you map your strategic marketing objectives to create a tailored blueprint for advocate marketing. Then we’ll work with you to set out and execute a crystal clear action plan that fits your schedule and your resources. It’s about building the right thing – and building the thing right.
Nobody knows your marketing challenges better than you. That’s why we want to get you involved in the future of our technology (because it’s your technology too). We want to see your reviews, ideas, criticisms, feedback and advice – as often as possible. If you’re unhappy, we want to know how we can make you happy. If you’re happy, we want to know how we can make you happier.
Getting you started
Often the most difficult question is where do we start? So many challenges, so many questions. What is the problem we’re trying to solve? What is the shape of the solution? How do we plan an advocate marketing program? How many people do we need? What do they need to do, and when? How do we recruit customers into an advocate marketing program? We’ll help you to break it down and get a crystal-clear view of what needs to be done.
Every customer is different. There is no “cookie cutter” strategy for advocate marketing. Customers can help you solve so many B2B marketing challenges, but each challenge requires different tactics and tools. We can help you map your unique challenges to the best practices, processes and tools that you’ll need to engage and activate your customers as:
- Reference customers
- New business referrers
- Content contributors
- Product innovators
- Peer supporters
- Brand defenders
- Content sharers
- Event hosts
We can help because we’ve done it all before. Our experienced consultants are here to guide you through the process of building and managing an advocate marketing program that delivers measurable results. We roll up our sleeves and get in the trenches with you. It’s the best way for us to really understand the challenges you face and what success looks like to you. Contact us today for a no-obligation chat with a B2B advocate marketing expert.
Making it happen
Advocate marketing is a new field of marketing (like content marketing was about five years ago) so a lot of the work we do with our clients is around education and training. We work with our customers to help them get their heads around the “who, what, when, where, why and how” of advocate marketing.
Our process “starts with why”: looking at your marketing objectives and working out how an advocate marketing program will help you achieve those objectives. We don’t shove technology in your face. Our first objective is to make sure you’re comfortable with the concepts and tactics of advocate marketing, and can see clearly how advocate marketing practices map to achieving your business objectives. From there, we’ll work with you to plan out a process that works for you: one that fits in with your schedule and your resource availability. Along the way, we’ll help you out with a combination of education, best practice advise and implementation consulting.
Other vendors offer rigid on-boarding processes (which dictate a timescale that suits them), or simply throw implementation documents at you once you’ve signed on the dotted line. We do things differently. We stick around to guide you through the process that we planned out together, helping you to stay on track and on target. If you hit a problem, it’s our problem too. Remember, we want you as an advocate for CustomerAdvocacy.com – which wouldn’t happen if we abandoned you after the sale.
“The expertise these guys brought was as much a part of the solution as the technology that does the heavy lifting.”
Why choose CustomerAdvocacy.com?
B2B Advocacy Experts
We’re 100% focused on helping B2B organizations. Unlike other Advocate Marketing solutions, our technology is specifically designed to solve the unique and complex problems that B2B marketers face.
We understand that technology is only part of the solution. Every customer receives a tailored package of strategic consulting, coaching, training and assistance to get you to where you want to be in a way that fits your organizations needs and constraints.
Our hands-on approach to after-sales care means we’re with you for the duration. We stay engaged, because the closer we work with your organization, the more we can understand the challenges you face and help you solve them.
If you have a question about advocate marketing, contact us – even if you’re not ready for advocate marketing technology. We’re here to help, not to hard-sell. We can help you work out how an advocate program can help you achieve your marketing objectives. Just as many people advocate our expertise as advocate our technology.