Bring customers into your R&D to drive satisfaction and advocacy

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Delivering a remarkable product is the root of customer satisfaction and advocacyCustomers are happy when they get what they need; when you meet their expectations. When they’re happy, they recommend your brand to their peers. When you exceed their expectations, brand advocacy goes into overdrive. The challenge is this: in highly competitive, fast-moving markets, it’sContinue Reading

Why your customers are your best salespeople

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3 reasons why happy customers are better at selling than your sales teamProspective buyers hate pushy sales people, particularly when they interrupt them at the wrong time. It’s always the wrong time. They hate sales people even more when they just talk about their products and don’t take the time to understand their business andContinue Reading

B2C vs B2B Brand Advocacy: 6 Differences

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There are fundamental differences between marketing to consumers and marketing to business buyers: B2B buyers are logical and systematic. Consumers make purchase decisions on a more emotional level. Because these differences impact the way people buy, they also impact the way people advocate the brands they use. With different audiences, motivations, considerations and responsibilities toContinue Reading

Choosing the right advocate marketing software: Step 6 – Head-to-head evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss head-to-head evaluations – the final vendor-vs-vendor stage. Whether your short-list was three, four or five vendors, you’ll probably end up with a head-to-head battle between the two most obvious contenders (those that have the best fit with your documented requirements) beforeContinue Reading

Choosing the right advocate marketing software: Step 5 – Deep Dive Evaluation

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss deep-dive evaluations of brand advocacy solutions. Take a test drive Cloud technology companies invariably offer instant-access trials. Again, using your requirements matrix as a guide, systematically check each one of your functional requirements (what you need the software to do) againstContinue Reading

Choosing the right brand advocacy software: Step 4 – Narrow the field

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Continuing our Choosing the right advocate marketing software blog series, this week we discuss how you can whittle down your long-list of vendors. If you’ve not already been following this series, you might like to go back to the first blog: Choosing the right advocate marketing platform- Step 1: Form the right team. Before you take a deep-dive intoContinue Reading