Here's how it works:

1. Engage

Identify and invite customers to join your branded customer advocacy program.

Create an active customer referral community that can be segmented so each advocate sees the challenges and rewards that will suit them best, and reach the audiences that get the best return for your business.

2. Mobilize

Kick off advocacy by creating “challenges” with rewards based on the level of effort or results.

Advocates choose from a list of custom challenges where you set the objectives and rewards – challenge advocates to write a review, fill out a survey or post a tweet about a positive experience with your company.

3. Track

Track results and analyze behavior to pinpoint winning strategies, top advocates and ROI.

See the results of individual challenges in real-time, identify your most successful and influential advocates, and assess the growth of your customer advocacy community to continually grow sales.